William F. Arens <br/><br/>
Contemporary advertising 

 - 11th ed. 
 - N. Y. :  McGraw-Hill/Irwin,  c2008. 
 - xl, 712 pages :  illustration ;   28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>978-0-07-110105-9. 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>Circ. 659.1 Ar681c 2008