KELLER, KEVIN LANE <br/><br/>
Strategic brand management: building, measuring, and managing brand equity/ 
KELLER, KEVIN LANE 
 - Singapore :   Pearson Education South Asia,   c2014. 
 - 590 pages :   illustrations ;   27 cm. 
<br/><br/><label>ISBN: </label>9789814586764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.  I. Title.
<br/><br/><label>Dewey Class. No.: </label>