TY - BOOK AU - PATTEN, DAVE TI - How to market your business : : a practical guide to advertising, PR, selling and direct and online marketing T2 - The Sunday Times Business Enterprise Series SN - 978-0-7494-5145-5. PY - 2008/// CY - London : PB - Kogan Page, KW - 1. Marketing-Management KW - 2. Small business-Marketing N1 - Includes bibliographical references and index ER -