PATTEN, DAVE

How to market your business : a practical guide to advertising, PR, selling and direct and online marketing/ PATTEN, DAVE - London : Kogan Page, c2008. - vii, 262 p. : ill. ; 23 cm. - The Sunday Times Business Enterprise Series. .

Includes bibliographical references and index.

978-0-7494-5145-5.


1. Marketing-Management.
2. Small business-Marketing.