How to market your business : a practical guide to advertising, PR, selling and direct and online marketing/
PATTEN, DAVE
- London : Kogan Page, c2008.
- vii, 262 p. : ill. ; 23 cm.
- The Sunday Times Business Enterprise Series. .
Includes bibliographical references and index.
978-0-7494-5145-5.
1. Marketing-Management. 2. Small business-Marketing.