TY  - BOOK
AU  - KERIN, ROGER A.
AU  - HARTLEY, STEVEN W.
AU  - RUDELIUS, WILLIAM
TI  - Marketing : : The core
SN  - 13: 978-0-07-110686-3.
U1  - Circ.  2nd ed.
PY  - 2007///
CY  - Boston : 
PB  - McGraw-Hill/Irwin, 
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -