KERIN, ROGER A. <br/><br/>
Marketing :   The core/ 
KERIN, ROGER A. 
 - 2nd ed. 
 - Boston :   McGraw-Hill/Irwin,   c2007. 
 - xxxiii, (various paging) :   col. ill. ;   27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>13: 978-0-07-110686-3. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>Circ.