TY - BOOK AU - Alimar - Mutya, Ruby TI - Understanding marketing research SN - 978-621-427-148-1 U1 - Fil. 658.83 A449u 2024 PY - 2024/// CY - Manila, Philippines : PB - Unlimited Books Library Service & Publishing, KW - 1. Marketing research. KW - 2. Data analysis in marketing KW - 3. Consumer behavior -- Research N1 - Includes bibliographical references ER -