TY  - BOOK
AU  - Kerin, Roger A. 
AU  - Robert A. Peterson 
TI  - Strategic marketing problems: cases and comments
SN  - 02051617077
U1  - Circ. 658.802 K39s 1995 
PY  - 1995///
CY  - New Jersey
PB  - Prentice Hall
KW  - 1. Marketing--Decision making--Case studies
KW  - 2. Marketing--Management--Case studies
N1  - Includes index
ER  -