Kerin, Roger A.  <br/><br/>
Strategic marketing problems :  cases and comments/ 
Roger A. Kerin  
 - Seventh edition. 
 - New Jersey :  Prentice Hall,  c1995. 
 - xiv, 738 pages :    illustrations ;   26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>02051617077 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing--Decision making--Case studies.<br/>2. Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.802 K39s 1995