TY  - BOOK
AU  - Belch, George E. 
AU  - Michael A.  Belch 
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9789814575119
U1  - Circ. 659.1 B427a 2015 
PY  - 2015///
CY  - 	[Place of publication not identified]
PB  - McGraw-Hill Education, 
KW  - 1. Advertising
KW  - 2. Communication in marketing
KW  - 3. Sales promotions
N1  - Includes index
ER  -