Belch, George E.  <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective/ 
George E. Belch  
 - 10th Global edition. 
 - 	[Place of publication not identified] ;  McGraw-Hill Education,    c2015. 
 - xxxvi, 842 pages :   illustrations (color) ;  27 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9789814575119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Advertising.<br/>2. Communication in marketing.<br/>3. Sales promotions.
<br/><br/><label>Dewey Class. No.: </label>Circ. 659.1 B427a 2015