Advertising and sales promotion/ 

 - Singapore:  Cengage Learning Asia Pte Ltd.,  c2016. 
 - xix, 641 pages:  illustrations,  26cm. 
<br/><br/><label>ISBN: </label>978-981-4687-37-9 
<br/><br/><label>Dewey Class. No.: </label>Circ. 659.1 K19a 2016