TY  - BOOK
AU  - SHOEMAKER, STOWE
AU  - Shaw, Margaret
TI  - Marketing essentials in hospitality and tourism : foundations and practices
SN  - 13: 9780131708273.
U1  - Circ. 647.94068 S559m 2008 
PY  - 2008///
CY  - N. J.
PB  - Pearson Education Inc.
KW  - Hospitality industry
KW  - Marketing
KW  - Tourist trade
N1  - Includes index
ER  -