SHOEMAKER, STOWE <br/><br/>
Marketing essentials in hospitality and tourism : foundations and practices / 
Stowe Shoemaker, Margaret Shaw 
 - N. J. :  Pearson Education Inc.,  c2008. 
 - xxv, 611 pages :  color illustrations ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>13: 9780131708273. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourist trade--Marketing
<br/><br/><label>Dewey Class. No.: </label>Circ. 647.94068 S559m 2008