Morrison, Alastair M.
Hospitality and travel marketing /
- Fourth edition
- USA : Delmar, c2010.
- xxv, 788 p. : col. ill. ; 26 cm.
Includes bibliographical references & index.
9781435486867
1. Hospitality industry-Marketing.
2. Tourism-marketing.
Circ. 647.94 M878h 2010