Marcus, Alfred A.

Management strategy : achieving sustained competitive advantage / - Second edition - N.Y. : McGraw-Hill/Irwin, c2011. - xxi, 231 p. : ill. ; 24 cm.

Includes bibliographical reference & index.


9780071289412


1. Strategic planning.
2. Management.
3. Competition.

Circ. 658.4012 M322m 2011