TY  - BOOK
AU  - Kurtz, David L.
TI  - Principles of marketing
SN  - 9789814296694
U1  - Circ. 658.8 K96p 2010 Philippine edition
PY  - 2010///
CY  - Singapore : 
PB  - Cengage Learning Asia Pte Ltd., 
KW  - 1. Marketing
N1  - Includes appendix, glossary and index
ER  -