Kurtz, David L. <br/><br/>
Principles of marketing / 

 - Philippine edition 
 - Singapore :   Cengage Learning Asia Pte Ltd.,   c2010. 
 -  820 pages : illustrations ;   23 cm. 
<br/><br/>Includes appendix, glossary and index. 
<br/><br/><label>ISBN: </label>9789814296694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 K96p 2010