TY  - BOOK
AU  - Piercy, Nigel F.
TI  - Strategic marketing
SN  - 9780071263351
U1  - Circ. 658.8 C898s 2009 Ninth edition
PY  - 2009///
CY  - N. Y. : 
PB  - McGraw-Hill/Irwin, 
KW  - 1. Marketing-Decision making.
KW  - 2. Marketing-Management
N1  - Includes indexes

ER  -