Piercy, Nigel F. <br/><br/>
Strategic marketing / 

 - Ninth edition 
 - N. Y. :   McGraw-Hill/Irwin,   c2009. 
 - xv,   784 p. : ill. ;   25 cm. 
<br/><br/>Includes indexes.<br/> 
<br/><br/><label>ISBN: </label>9780071263351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing-Decision making. <br/>2. Marketing-Management.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 C898s 2009