TY  - BOOK
AU  - Sanciano, Herbert M.
TI  - Sales promotion principles & best practices
SN  - 9789712723148
U1  - Fil. 658.82 S211s 2010 
PY  - 2010///
CY  - Pasig City: 
PB  - Anvil Pub., Inc, 
KW  - 1. Sales promotion.
KW  - 2. Marketing
N1  - Includes bibliographical references

ER  -