Sanciano, Herbert M. Sales promotion principles & best practices / - Pasig City: Anvil Pub., Inc, c2010. - xxx, 243 p. : ill. ; 26 cm. Includes bibliographical references. ISBN: 9789712723148 Subjects--Topical Terms: 1. Sales promotion. 2. Marketing. Dewey Class. No.: Fil. 658.82 S211s 2010