TY  - BOOK
AU  - Avens, William F.
TI  - Contemporary advertising
SN  - 978071284790
U1  - Circ. 659.1 Ar681c 2009 
PY  - 2009///
CY  - Boston : 
PB  - McGraw-Hill/Irwin, 
KW  - 1. Advertising
N1  - Includes Bibliographical references & indexes
ER  -