Avens, William F. <br/><br/>
Contemporary advertising / 

 - Boston :   McGraw-Hill/Irwin,   c2009. 
 - xiii,   724 p. : ill. ;   28 cm. 
<br/><br/>Includes Bibliographical references & indexes. 
<br/><br/><label>ISBN: </label>978071284790 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Advertising.
<br/><br/><label>Dewey Class. No.: </label>Circ. 659.1 Ar681c 2009