Kellogg on advertising & media /  

 - N.J. :   John Wiley & Sons, Inc. ,   c2008. 
 - xi,   292 p. : ill. ;   24 cm. 
<br/><br/><label>ISBN: </label>9780470119860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Advertising media planning. <br/>2. Advertising.
<br/><br/><label>Dewey Class. No.: </label>Circ. 659.111 K29 2008