TY  - BOOK
AU  - Zeithaml, Valerie A.
TI  - Services marketing : integrating customer focus across the firm
SN  - 9780071263931
U1  - Circ. 658.8 Z67s 2009 
PY  - 2009///
CY  - Boston : 
PB  - McGraw-Hill/Irwin, 
KW  - 1. Service Industries - Marketing
KW  - 2. Customer services
KW  - 3. Marketing
N1  - Includes bibliographical references & index

ER  -