Zeithaml, Valerie A. <br/><br/>
Services marketing : integrating customer focus across the firm / 

 - Boston :   McGraw-Hill/Irwin,   c2009. 
 - xxviii,   708 p.: ill. ;   26 cm. 
<br/><br/>Includes bibliographical references & index.<br/> 
<br/><br/><label>ISBN: </label>9780071263931 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Service Industries - Marketing.<br/>2. Customer services.<br/>3. Marketing.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 Z67s 2009