Morrison, Alastair M.
Hospitality and travel marketing /
- Fourth edition
- USA : Delmar Cengage Learning, c2010.
- xxv, 786p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
1435486862
1. Hospitality industry-Marketing.
2. Tourism -Marketing.
Circ. 647.94 M878h 2010