TY  - BOOK
AU  - Pike, Steven
TI  - Destination marketing: an integrated marketing communication approach
SN  - 9780750686495
U1  - Circ. 978-0-7506-8649-5 
PY  - 2008///
CY  - Amsterdam : 
PB  - Butterworth Heinemann/Elsevier, 
KW  - 1. Place marketing.
KW  - 2. Tourism - Marketing.
KW  - 3. Tourist trade - Marketing.
N1  - Includes bibliographical references & index

ER  -