Pike, Steven <br/><br/>
Destination marketing: an integrated marketing communication approach / 

 - Amsterdam :   Butterworth Heinemann/Elsevier,   c2008. 
 - xv,   406 p. : ill.;   25 cm. 
<br/><br/>Includes bibliographical references & index.<br/> 
<br/><br/><label>ISBN: </label>9780750686495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Place marketing. <br/>2. Tourism - Marketing. <br/>3. Tourist trade - Marketing. 
<br/><br/><label>Dewey Class. No.: </label>Circ. 978-0-7506-8649-5