Futrell, Charles M. Fundamentals of selling : customers for life through service / - Eleventh edition - Boston : McGraw-Hil/Irwin, c2009. - xxxiv, 648p. : col. ill. ; 26cm. Includes bibliographical references and index. ISBN: 9780071285445 Subjects--Topical Terms: 1. Selling. Dewey Class. No.: Circ. 658.8 F996f 2009