TY - BOOK AU - Diola, Zenaida S. TI - Marketing : a simplified approach : text and cases SN - 9789715848633 U1 - Fil. 658.8 D591m 2009 PY - 2009/// CY - Quezon City : PB - C & E Pab., Inc., KW - 1. Marketing. N1 - includes bibliographical references ER -