Diola, Zenaida S. Marketing : a simplified approach : text and cases / - Quezon City : C & E Pab., Inc., c2009 - xiv, 196 p. ; chiefly ill. ; 22 cm. includes bibliographical references. ISBN: 9789715848633 Subjects--Topical Terms: 1. Marketing. Dewey Class. No.: Fil. 658.8 D591m 2009