TY  - BOOK
AU  - Warner, Charles
TI  - Media selling : television, print, internet, radio
SN  - 9781405158398
U1  - Circ. 659.130688 W279m 2009 Fourth edition
PY  - 2009///
CY  - UK: 
PB  - Wiley-Blackwell, 
KW  - 1. Selling-Broadcast advertising.
KW  - 2. Advertising, Newspaper.
KW  - 3. Internet advertising.
KW  - 4. Advertising, Magazine.
KW  - 5. Advertising, Outdoor
N1  - Includes bibliographical references & index
ER  -