Warner, Charles <br/><br/>
Media selling : television, print, internet, radio / 

 - Fourth edition 
 - UK:   Wiley-Blackwell,   c2009. 
 - xv,   600 p. ;   25 cm. 
<br/><br/>Includes bibliographical references & index. 
<br/><br/><label>ISBN: </label>9781405158398 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Selling-Broadcast advertising. <br/>2. Advertising, Newspaper. <br/>3. Internet advertising. <br/>4. Advertising, Magazine. <br/>5. Advertising, Outdoor.
<br/><br/><label>Dewey Class. No.: </label>Circ. 659.130688 W279m 2009