TY  - BOOK
AU  - Arens, William F.
TI  - Essentials of contemporary advertising
SN  - 9780071287579
U1  - Circ. 659.1 Ar681e 2009 Second edition
PY  - 2009///
CY  - Boston : 
PB  - McGraw-Hill/Irwin, 
KW  - 1. Advertising
N1  - Includes bibliographical references & index

ER  -