Arens, William F. <br/><br/>
Essentials of contemporary advertising / 

 - Second edition 
 - Boston :   McGraw-Hill/Irwin,   c2009. 
 - xxiv,   558 p. : ill. (some col.) ;   28 cm. 
<br/><br/>Includes bibliographical references & index.<br/> 
<br/><br/><label>ISBN: </label>9780071287579 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Advertising.
<br/><br/><label>Dewey Class. No.: </label>Circ. 659.1 Ar681e 2009