Marketing management : an Asian perspective / 

 - Singapore :   Pearson Education South Asia Pte Ltd.,   c2006. 
 - xxxiii,   830 p. : col. ill. ;   27 cm. 
<br/><br/>Includes index.<br/> 
<br/><br/><label>ISBN: </label>0131982621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing. 
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 M346 2006