TY - BOOK AU - Weitz, Barton A. TI - Selling : building partnerships / SN - 9780071107655 U1 - Circ. 658.85 W436s 2007 Sixth edition PY - 2007/// CY - N. Y. : PB - McGraw-Hill/Irwin, KW - 1. Selling. KW - 2. Marketing. KW - 3. Advertising N1 - Includes bibliographical references and index ER -