Weitz, Barton A.
Selling : building partnerships /
- Sixth edition
- N. Y. : McGraw-Hill/Irwin, c2007.
- xxi, various paging : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780071107655
1. Selling.
2. Marketing.
3. Advertising.
Circ. 658.85 W436s 2007