Weitz, Barton A.

Selling : building partnerships / - Sixth edition - N. Y. : McGraw-Hill/Irwin, c2007. - xxi, various paging : col. ill. ; 25 cm.

Includes bibliographical references and index.


9780071107655


1. Selling.
2. Marketing.
3. Advertising.

Circ. 658.85 W436s 2007