TY  - BOOK
AU  - Fill, Chris
TI  - Marketing communications : contexts, strategies and applications
SN  - 0273655000
U1  - Circ. 658.802 F484m 2002 Third edition
PY  - 2002///
CY  - Harlow, England : 
PB  - Pearson Education Limited, 
KW  - 1. Communication in marketing.
KW  - 2. Marketing channels.
KW  - 3. Sales promotion
N1  - Includes bibliographical references and index

ER  -