Fill, Chris <br/><br/>
Marketing communications : contexts, strategies and applications / 

 - Harlow, England :   Pearson Education Limited,   c2002. 
 - xxxii,   790 p. : ill. ;   24 cm. 
<br/><br/>Includes bibliographical references and index.<br/> 
<br/><br/><label>ISBN: </label>0273655000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Communication in marketing. <br/>2. Marketing channels. <br/>3. Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.802 F484m 2002