TY  - BOOK
AU  - Johnston, Mark W.
TI  - Relationship selling
SN  - 9780071274715
U1  - Circ. 658.85 J73r 2008 Second edition
PY  - 2008///
CY  - Boston : 
PB  - McGraw-Hill/Irwin, 
KW  - 1. Selling.
KW  - 2. Relationship marketing.
KW  - 3. Customer relations.
N1  - Includes bibliographical references and index
ER  -