Johnston, Mark W. <br/><br/>
Relationship selling / 

 - Second edition 
 - Boston :   McGraw-Hill/Irwin,   c2008. 
 - xxvii,   446 p. : col. ill. ;   25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071274715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Selling. <br/>2. Relationship marketing. <br/>3. Customer relations. 
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.85 J73r 2008