TY  - BOOK
AU  - Kottler, Philip
TI  - Principles of marketing
SN  - 9789810698591
U1  - Circ. 658.8 K87p 2008 Twelfth edition
PY  - 2008///
CY  - Singapore : 
PB  - Pearson Education South Asia Pte. Ltd., 
KW  - 1. Marketing
N1  - Includes bibliographical references & index

ER  -