Taylor, Eric Mastering the world of marketing: the ultimate training resource from the biggest names in marketing / - N. J. : John Wiley & Sons, Inc., c2011. - xv, 270 p. : ill. ; 23 cm. Includes index. ISBN: 9780470888414 Subjects--Topical Terms: 1. Marketing. 2. Success in business. Dewey Class. No.: Circ. 658.88 T239m 2011