TY  - BOOK
AU  - Hollensen, Svend
TI  - Marketing planning: a global perspective
SN  - 9780077127138
U1  - Circ. 658.802 H738m 2010 Second edition
PY  - 2010///
CY  - London: 
PB  - McGraw-Hill, 
KW  - 1. Marketing-Planning
N1  - Includes index
ER  -