Hollensen, Svend <br/><br/>
Marketing planning: a global perspective / 

 - Second edition 
 - London:   McGraw-Hill,   c2010. 
 - xxiii,   430 p. : ill. ;   25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780077127138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing-Planning.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.802 H738m 2010