TY  - BOOK
AU  - Jeremy Kourdi
TI  - The marketing century: how marketing drives business and shapes society: the Chartered Institute of Marketing
SN  - 9780470660157
U1  - Circ. 658.8 M345 2011 
PY  - 2011///
CY  - UK: 
PB  - John Wiley & Sons, Ltd., Pub., 
KW  - 1. Chartered Institute of Marketing-History.
KW  - 2. Marketing-History
N1  - Includes index
ER  -