The marketing century: how marketing drives business and shapes society: the Chartered Institute of Marketing / 

 - UK:   John Wiley & Sons, Ltd., Pub.,   c2011. 
 -  272 p. : ill. ;   24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780470660157 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Chartered Institute of Marketing-History. <br/>2. Marketing-History.
<br/><br/><label>Dewey Class. No.: </label>Circ. 658.8 M345 2011